Hello all,
Myself Antara Chaudhuri. I'm a writer, or just intend to be. Coming from a marketing background this seemed an obvious choice.
I started my career in Digital Marketing in the year 2006 and since then worked in various agencies and had opportunities to work with various brands, ranging from Automobile to FMCG. Somewhere it interested me to be a part of such a dynamic industry which had a bit of research, analysis as well as creative inputs which could be measured into tangible ROI.
Learned a lot from marketing and then understood that the crux of digital marketing lies in communication. Timely communication, right when the users are looking out for something similar to what you can offer. Somewhere, communication and writing are intertwined. To write is to express oneself and to communicate is to ensure your expression is understood. Ofcourse there is a lot more than that.
Why this blog? Well I do intend to express some of my learning and personal findings on writing. But that's not the only thing. I really wish to express my thoughts fully. Be it an opinion on a political debate or my reviews on some Netflix series. I want to cover it all. So stay tuned to my journey! I bet it's going to be an amusing one :)
Myself Antara Chaudhuri. I'm a writer, or just intend to be. Coming from a marketing background this seemed an obvious choice.
I started my career in Digital Marketing in the year 2006 and since then worked in various agencies and had opportunities to work with various brands, ranging from Automobile to FMCG. Somewhere it interested me to be a part of such a dynamic industry which had a bit of research, analysis as well as creative inputs which could be measured into tangible ROI.
Learned a lot from marketing and then understood that the crux of digital marketing lies in communication. Timely communication, right when the users are looking out for something similar to what you can offer. Somewhere, communication and writing are intertwined. To write is to express oneself and to communicate is to ensure your expression is understood. Ofcourse there is a lot more than that.
Why this blog? Well I do intend to express some of my learning and personal findings on writing. But that's not the only thing. I really wish to express my thoughts fully. Be it an opinion on a political debate or my reviews on some Netflix series. I want to cover it all. So stay tuned to my journey! I bet it's going to be an amusing one :)
